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“With nature being our most prized treasure, it’s everyone’s duty to take care of it!”

09.02.2021

This February began with the launch of the latest, unique Velvet campaign “Acting today with tomorrow in mind”. The campaign focuses on environmental goals, the actions we take, the values we abide by and on matters which truly matter when we think about the future of the youngest generations.
We are proud to present our achievements in the five areas defined by the Save Nature logo: protection of forest resources, recycling of packaging and raw materials, saving of water in production processes, reduced use of plastics, and reduction of emissions.

“Acting today with tomorrow in mind” is a completely new and different message from Velvet – a brand which is responsible, ambitious, innovative and one which acts with respect for nature. The campaign’s message stems directly from the Eco Agenda 2025 sustainable development strategy, and it tells the story of what we have already achieved and what we will continue to do to develop responsibly and with care for our environment.

The campaign can be seen in the biggest TV and thematic stations, and in order to maximise its reach, it is also supported by online activities.