Management

I’ve worked in the Paper Mill in Klucze from the first day of my professional career. Currently, I am responsible for logistics, customer service and transport of our products. Working in such a large production facility on a daily basis teaches us all teamwork skills, which I value greatly while remembering that I am personally responsible for each of my decisions.

I like to spend my free time on a bicycle or in an armchair, losing myself in some exciting works of fiction.

I have been working for the company since 2010. My everyday work focuses on Shoppers – people who buy hygiene products on a daily basis. The responsibilities of our team include developing strategies for product categories, understanding buyer behaviour, preparing in-store communication and promotional actions that help us win the hearts of potential customers. I’m also responsible for the commercial aspects of strategic projects, e.g. integration of acquired companies. What I value most at Velvet Care are new challenges, the opportunity to develop and participate in various projects and the possibility of having direct impact on business.

I maintain a work-life balance by pursuing my 3 passions: road trips, sport and cooking.

My work history began in 2007 when I joined the Velvet team! I soon found out that business analyses are my strong suit, and they are exactly where my responsibility lies today. After almost 17 years, the company still has the capacity to surprise me with its continuous changes resulting from its dynamic growth. Working at Velvet CARE is a significant part of my life, as it gives me the opportunity to grow personally, to participate in projects benefitting to the dynamic development of the company, and to work with an engaging and committed team of people.
My passions are travelling and jogging, which allows me to stay in good shape.

I joined the Velvet CARE sale team at the end of 2016 to support the development of private labels, which at that time formed a relatively small portion of the company’s turnover. Since the very beginning of my work in Velvet CARE I have been enchanted by the unwavering ambition in the company’s growth, professionalism and quickness of decision making, which allows us to immediately react in the variable macro- and micro-economic environment, as we have all experienced in the recent years.

I have several years of experience in the sale of private labels; earlier, my professional life was related to acquisitions, production planning, transport and broadly understood logistics. Thanks to the knowledge gathered in multiple areas of production companies, I found it easy to delve into the secrets of private labels, which set completely different challenges before the seller than it happens in the case of branded products.

In my free time, I like to swim, cycle and ski in winter; however, I also willingly spend evenings with a good book.

Openness, professionalism and rapidity of decisions made: these are the things that attracted my attention the most when in 2021 I joined Velvet CARE. Earlier, I worked for 18 years in the area of analyses, acquisitions and sale, both on the distribution and production side. The combination of acquisition and sale experiences allows me to better understand and respond to the needs of our clients and consumers today.

On every day basis, together with the entire team of branded product sale, I am responsible for developing sale of the Velvet CARE assortment in Poland on the traditional and modern market.

I spend my free time among family and friends; I practice mountain cycling and discover the secrets of Asian cuisine.

My professional life began in 1992, with my focus on production planning. Ten years later, I arrived in the paper mill in Klucze, and since then I have been able to develop and … take responsibility for my own decisions! When faced with a problem, I work out a series of possible solutions – that is why I am glad to work in an environment that is open to initiative.

I feel a similar sense of freedom when I’m in the mountains, where I trek or cycle.

I began my professional career over 25 years ago, and my work at Velvet CARE in 2014. Together with a marketing team, full of committed and creative women, we are developing the Velvet brand providing consumers with products that are not only essential in everyday life but also delivering added value.
I value professionalism and the fact that the dynamic growth of our company allows us to react quickly to a changing market environment, make bold business decisions, and take ownership for them.

My motto is: “This is a Board that appoints you as boss. But these are the hearts and minds of the people that make you a leader.” I want to be that kind of leader. I am expanding my skills in the areas of leadership, working with people in times of a lack of authority, and coaching and mentoring. I believe that business is about people who give it meaning and successfully achieve its goals.

I love spending my free time traveling, at the cinema, in the theatre, or in the studio, singing in front of a microphone.

I have spent all my working life in the papermaking industry. I joined the Moracell team in 2004 as President. At that time, we were a distribution company employing only 20 people. I am incredibly proud that over the last 19 years we have transformed Moracell into a much bigger and more diverse manufacturing and distribution company. Today, we are the largest manufacturer of toilet paper and paper towels in the Czech Republic with five times the business scale.

My work in Moracell has shown me that long-term successful development of a company is attainable, just like any challenges which at first may seem impossible. All you have to do is have professionals by your side, just like my colleagues.
My favourite motto is “The sky is the limit”.

In my private life, I enjoy spending time with my family, playing tennis and skiing.

I have been professionally involved in the FMCG sector for 30 years, having worked 25 years exclusively for the Tissue industry. My experience includes various models of cooperation – from broadly understood distribution to production activities. The knowledge and skills that I have acquired during my cooperation with various market leaders in Poland and abroad helped me get tangible experience and a solid basis for strategic thinking. I have been associated with Private Label Tissue from the very beginning, i.e. since 2010, and this is actually the field of toilet paper and paper towels production where a completely new stage of my professional carrier started and continues to this day.

The year 2025 is a turning point  in the history our company. Joining the Velvet CARE group opens up new perspectives for our dynamic development and implementation of modern technological and in-line process solutions. At the beginning of January 2025, I joined the Management Board of Private Label Tissue and I hope that this is just the beginning of another important chapter in my career. My professional motto is: “The only certainty in business is change”.

Privately, I value traveling together with my loved ones. My hobbies are handball, skiing, reading good books, and modern and ancient history.

I have over 20 years of professional experience gained in a bank, “big four” consulting company, railway transport company (listed on the Warsaw Stock Exchange), and in the paper industry. I am a certified auditor and a member of ACCA. In 2016, I decided to join the Velvet CARE team where I was responsible for building the reporting, accounting, tax and cost controlling functions as a Financial Controller. At the beginning of 2025, as part of the capital group and a new challenge, I took on the position of Financial Director, Member of the Management Board in Private Labet Tissue and Italian Paper. The companies were acquired and incorporated into the Velvet CARE group.

I love spending my free time actively, i.e. on kettlebell workout, CrossFit, cycling and skiing. Reading books and listening to music help me relax. I also invest in my personal development. I am fascinated by “integrative medicine” and its possibilities. The best way to recharge my batteries and get prepared for facing new challenges is travelling.