Velvet CARE Sp. z o.o., one of the largest manufacturers of paper hygiene products in Central and Eastern Europe, on 23 January 2020 signed an agreement to acquire 100% of the share capital of the Czech company MORACELL S.r.o.
MORACELL is the largest manufacturer
of paper hygiene products
in the Czech Republic.
The purchase of 100% of shares in MORACELL is one of the key elements of the 5-year development plan being implemented by our company since 2018, which is part of the Velvet CARE 2025 Strategy.
MORACELL, a Czech family business with its headquarters in Žabčice near Brno, is a leading manufacturer of a wide range of products for personal and household hygiene. It was established in 2000 as a distribution company. Initially, it focused on the wholesale of personal hygiene products, but thanks to its dynamic growth, it soon launched two production lines for toilet paper and kitchen paper towels. Currently, the company employs approximately 100 people.
CEO of Moracell
I couldn’t be prouder that in the last 15 years we have managed to transform Moracell from a distribution enterprise to a production company which has become the largest in its sector in the Czech Republic.
“We are glad to be joined by the leading player in the Czech and Slovakian markets. MORACELL is a mature and well-managed company with modern equipment resources, infrastructure and an established position on the market. By combining our efforts, we are significantly increasing our production capacity and pursuing our strategy for international expansion.” – explains Artur Pielak, President of the Management Board of Velvet CARE Sp. z o.o.
Thanks to products carrying the BIG SOFT logo, the company has gained a significant market share in the Czech Republic and Slovakia. Products of this brand are also present in Germany, Austria, Bulgaria and in the Baltic region. Currently, MORACELL has the most modern production lines for toilet paper and kitchen paper towels in the Czech market, and its BIG SOFT and FINE&SOFT brands enjoy the recognition and trust of many consumers.
The Moracell product range comprises toilet paper, kitchen paper towels, napkins and paper handkerchiefs manufactured under the BIG SOFT and FINE&SOFT brands.