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Goal, Vision, Mission

Goal – why do we exist?

We are here to create lasting value
for our consumers, employees,
the communities we live in,
and also for business partners and investors.
We exist to satisfy the vital everyday needs
of all those, who choose our products.


We constantly want to be a leader
in satisfying the needs of consumers,
while remaining in harmony with the natural environment and contributing to the development of the communities we belong to.

We want to be the best in every sphere of the business we conduct, thanks to our passion, our products, innovations and modern technologies.


We work for the good of our consumers
and business partners as one passionate team,
united around our shared values.
We meet the needs of hygiene and cleanliness
by offering products, which let our customers
feel more comfortable and allowing them to expect more from life.