On January 23, 2020, Velvet CARE Sp. z o.o. finalized the acquisition of 100% of the shares of the Czech company MORACELL S.r.o. This was a very important moment, because from then on we can talk about the Velvet CARE Group, which is jointly developing its operations in the markets of Central and Eastern Europe.
MORACELL is the largest manufacturer
of paper hygiene products
in the Czech Republic.
MORACELL, a Czech family business with its headquarters in Žabčice near Brno, is a leading manufacturer of a wide range of products for personal and household hygiene. It was established in 2000 as a distribution company. Initially, it focused on the wholesale of personal hygiene products, but thanks to its dynamic growth, it soon launched three production lines for toilet paper and kitchen paper towels. Currently, the company employs approximately 140 people.
Andrej Zimányi
CEO of MORCELL
I couldn’t be prouder that in over 20 years we have managed to transform MORACELL from a distribution enterprise to a production company which has become the largest in its sector in the Czech Republic.
The mode of operation of MORACELL may be summarised in three main steps: to ensure top quality of products, to use state-of-the-art production technology and to care for people – as the basis of the company’s operation. After joining the Velvet CARE Group, MORACELL solidified the role of ESG factors and their integration with the organisation’s strategy.
Paweł Bajorek
CEO of Velvet CARE
MORACELL, as a leading player in the Czech and Slovak markets, strengthens the Velvet CARE Group with its many years of experience, stability, and modern machinery. Combining our competencies has allowed us to launch another, third, production line and successfully implement our development plans in international markets.
More information
The MORACELL product portfolio includes toilet paper, kitchen towels, napkins and handkerchiefs sold under the BIG SOFT brand. MORACELL is also the main seller of Velvet goods in the Czech Republic and Slovakia.
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