In January 2025, Velvet CARE acquired shares of two Polish paper industry companies: Italian Paper and Private Label Tissue. Over the last dozen or so years, both companies have undergone a radical transformation from small companies with a local reach to the position of significant players on the Polish and international markets due to systematic investments in technologies and infrastructure, and organizational changes. This is the second acquisition in our history.
Private Label Tissue and Italian Paper are Polish companies that have been operating in the paper industry for almost two decades.
Established in 2011, Private Label Tissue, with its registered office in Rawa Mazowiecka, is responsible for the production, while Italian Paper, founded in 2009, with its registered office in Warsaw, for the distribution of paper hygiene products.
The plant in Rawa Mazowiecka has 7 converting lines where tissue paper is processed to toilet paper, paper towels and professional products for institutional customers. It operates under IFS HPC quality management system standards and has been granted FSC® (C160919), PEFC (PEFC/32-31-617) and EU EcoLabel certificates for selected products. Velvet CARE, which acquired the plant, is also FSC® (C119667) and PEFC (PEFC/32-31-086) certified.
The second acquisition made by Velvet CARE in history is another milestone of our long-term strategy. The acquisition of Private Label Tissue and Italian Paper allowed the Group to significantly increase its converting capacity and strengthen its position in the Central European region. We are building and dynamically developing a strong, diversified and modern organization – the leader of the paper industry in the region.
Przemysław Kowalski
prezes Private Label Tissue
We are glad to be able to cooperate within the Velvet CARE Group. Together we can develop our competences, share our experience and offer customers in Poland and Central Europe high-quality products that respond to the growing expectations of the market.
After the acquisition of the new entities, the Velvet CARE Group is already in the possession of 3 paper machines and 25 converting lines in three production plants (Velvet CARE in Klucze, MORACELL in Žabčice and Private Label Tissue in Rawa Mazowiecka) with a converting capacity of 210 thousand tons per year. The total employment in the entire Group reaches approx. 1200 employees.
Artur Pielak
prezes Velvet CARE
On behalf of Velvet CARE, I would like to extend a warm welcome to the new business partners and employees of Private Label Tissue and Italian Paper. Together with all the companies of the Group, we are creating a strong partnership based on trust, experience and a common vision for the development of the paper industry.
Private Label Tissue and Italian Paper products are known under the following brands: Kartika, Horeca, Słonik Jumbo, Miśki and King. They are not only available in Poland, but also on foreign markets.
More information
Private Label Tissue is a manufacturer of high-quality hygienic and sanitary products made of paper, e.g. paper towels, toilet paper, cleaning cloths and tissues. You can see our wide portfolio on the company’s website.
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