Three flagship products from Velvet brand: toilet paper, paper towels and handkerchiefs received the highest Gold Award in the 5th edition of the national consumer program, which aims to select the best, according to consumer products available on the Polish market.
In this year already 5th edition of the survey (conducted with CAWI method), almost ten and a half thousands of respondents took part, aged between 18 and 64 years, from 7 Polish cities. The surveyed consumers have spoken out about the different categories of FMCG products.
The tested products were divided into specific categories, and in each category there were medals to be given – gold, silver and bronze – to reflect the brand against competitors industry.
In three categories: toilet paper, paper towels and handkerchiefs Velvet was the undisputed winner -earning at least 1/3 of the votes.
The vast majority, up to 78 – 85 percent of voting Consumer are regular users of the brand. Consumers pointed the high quality of products Velvet, adequate to price and appreciated softness, gentleness, strength and durability of products
