Velvet CARE Germany GmbH was established in April 2026 as a commercial company to sell products manufactured by the Velvet CARE Group on the German market, and in Austria and Switzerland (DACH).
Velvet CARE Germany GmbH
is Velvet CARE's distribution
company serving customers
in the DACH markets.
Velvet CARE Germany GmbH, headquartered in Freiburg, serves customers, mainly retail chains, in the German market by providing the highest quality products, primarily under its own brands. Its establishment confirms the strategic importance of the German market for Velvet CARE’s international expansion. In the coming months and years, the company plans to expand its operations by providing contract management in Austria and Switzerland.
Velvet CARE Germany manages a team of Customer Business Managers. With a German-speaking back office and efficient customer service, It is responsible for relations with individual retail chains.
Stephan Knapp
DACH Country Manager
I am proud to assume responsibility for the business development of Velvet CARE's new subsidiary in Germany, covering the DACH region. My many-year experience in the FMCG industry and private labels, gained in sales, marketing, leadership and business development at companies such as Unilever, Reckitt, and the Dr. Beckmann Group provides a solid basis for achieving our very ambitious goals.
Paweł Bajorek
President of the Management Board of Velvet CARE
Our goals are not only ambitious, but also realistic. Within the next few years, we plan to triple Velvet CARE private label sales in the German market and then sustain our further growth. This is possible thanks to our ability to offer high-quality products, operational flexibility, and in-depth market knowledge. We build our competitive advantage through, among other things, lower logistics costs and complete control over the sales process. This allows us to flexibly respond to customer needs and better tailor our portfolio to their expectations.
© 2026 Velvet CARE - all rights reserved.
design and execution: 
